Selling a physical product and selling a course are fundamentally different problems. When it comes to a physical product, the thing speaks for itself. Someone can hold it, feel it, and decide if it’s worth what they paid. The email’s job is to direct them to the product page and have the product close. With … Read more
Dealing with invoices is an important task of company administration. From creating your invoices to shipping them to following up on late invoices, it can be a time-consuming process. But if you do it right, you’ll get paid on time, which means your cash flow is in order and your business can function effectively. To … Read more
There’s a customer somewhere on your email list right now who loves what you sell. You bought twice. You have left a review. They would love to tell a friend about you, and their friends probably look a lot like your ideal buyer. And most likely, you never asked them to. Most founders I talk … Read more
Employment status may sound like a dry topic, but it is absolutely crucial for small businesses. It not only impacts tax obligations, but also the rights and protections available to your team. Getting this right means fewer compliance issues and a more positive, transparent relationship with your employees. In this article we’ll walk you through … Read more
Open your email dashboard and count the numbers staring at you. Open rate. Click rate. Click-to-open rate. Bounce rate. Unsubscribe rate. List growth. Revenue per email. Spam complaints. Somewhere in that percentage wall, most founders do the sensible thing: They take a look at one or two, feel reasonably good or a little worried, and … Read more
7. Facebook Marketplace Facebook Marketplace connects sellers to a local audience within the Facebook network, making it ideal for people who want to test products or focus on local sales. Local delivery and cash on delivery deals remain free – they are only shipped, checkout-based orders that Meta takes a cut of. Positives: free to … Read more
Political t-shirts are appearing wherever people gather for a cause – at protests, on college campuses and all over social media. A great political T-shirt isn’t just something you put on. It tells people what you stand for before you say a single word. Whether you’re pushing for change, raising awareness, advocating for inclusive books, … Read more
This Black Friday, your payment details are spread across different surfaces. Start mapping it now so you don’t have to hunt for attribution data for weeks after the traffic that drove it has flown. Several platforms have changed the way they handle purchases in 2026. Here’s what’s different and what you can do about it … Read more
Before saying yes to the ring you’ll wear for the rest of your life, it’s worth understanding what makes a ring. natural The diamond is truly extraordinary. In addition to carat weight, color, and clarity, how the diamond is cut, how its facets are combined, and even the shape of the original rough diamond can … Read more
The pumpkin ginger ice cream cones are back in the freezer case and the butternut squash ravioli is already thinning out on the shelves. I’m working my way through the Fall 2026 lineup. Trader Joe’s Since the first boxes have appeared, and these are the 28 Trader Joe’s fall items I put back in the … Read more