Being one of the first brands to adapt to a new trend can have huge benefits. And as a new brand, you should always look for ways to stand out from the competition! In this article, I’ll explain the importance of marketing trends for startups and some key trends to consider in your marketing this … Read more
Black Friday is the time of year when the inbox goes from manageable to overwhelming overnight. Attention spans are shrinking, open rates are dropping, and your competitors are all doing the same thing: countdown timers, alarm clock emojis, urgent subject lines in all caps. The emails coming through are not louder. They are more specific … Read more
You send emails to thousands of people who all look the same in your ESP. Same list. Same segments. The same campaigns go out to anyone who has purchased a moisturizer in the last 90 days. And yet, somewhere in that list, there is the customer who bought it for dry skin, the customer who … Read more
Selling a physical product and selling a course are fundamentally different problems. When it comes to a physical product, the thing speaks for itself. Someone can hold it, feel it, and decide if it’s worth what they paid. The email’s job is to direct them to the product page and have the product close. With … Read more
Open your email dashboard and count the numbers staring at you. Open rate. Click rate. Click-to-open rate. Bounce rate. Unsubscribe rate. List growth. Revenue per email. Spam complaints. Somewhere in that percentage wall, most founders do the sensible thing: They take a look at one or two, feel reasonably good or a little worried, and … Read more