The companies behind AFC Wimbledon: How a badge unites a community

The companies behind AFC Wimbledon: How a badge unites a community

Football clubs are often judged by what happens on the pitch. But at AFC Wimbledon, some of the club’s greatest successes occur on the sidelines. These successes are being achieved in food distribution centres, local warehouses, small businesses and volunteer groups across South West London. Together they tell a broader story about the role a … Read more

How R Banks and Son Funerals Ltd supports its community

How R Banks and Son Funerals Ltd supports its community

Managing 13 branches, 49 employees and hundreds of services per month is a good challenge as R Banks and Son Funerals Ltd looks to expand. This article explains how the company provides an unparalleled and highly personalized level of service to its community through financial confidence and a trusted reputation. Here’s what we discuss: Consistent … Read more

How to use email to build a community, not just a customer base

How to use email to build a community, not just a customer base

Most email programs are based on one question: How do we get more people to buy? That’s not a bad question. But it is incomplete. The brands that build lasting businesses don’t just convert subscribers into customers. They transform customers into people who feel connected to something. People who recommend the brand without being asked. … Read more