How to create the perfect welcome series and increase customer loyalty

How to create the perfect welcome series and increase customer loyalty

Most brands are obsessed with getting more subscribers. But what happens? after Someone joins your list? This is where the real money (and loyalty) is made. Your welcome series is your brand’s first impression writ large. It sets the tone, builds trust, and guides a new subscriber to becoming a paying customer. When done right, … Read more

How to use email to build a community, not just a customer base

How to use email to build a community, not just a customer base

Most email programs are based on one question: How do we get more people to buy? That’s not a bad question. But it is incomplete. The brands that build lasting businesses don’t just convert subscribers into customers. They transform customers into people who feel connected to something. People who recommend the brand without being asked. … Read more