Owning a business can be a complicated and long journey. Especially if you get stuck at the first hurdle: knowing the different types of business owners and choosing the right one for you!Here I will provide you with all the information you need to set your startup up for success and choose the right form … Read more
Most founders I meet can pinpoint their follower count. If you ask them what their gross margin is, you’ll get a pause and then a guess. It’s not negligence. At some point “the numbers” got filed away in accounting, and accounting became filed under the things you pay someone else to take care of. So … Read more
You send emails to thousands of people who all look the same in your ESP. Same list. Same segments. The same campaigns go out to anyone who has purchased a moisturizer in the last 90 days. And yet, somewhere in that list, there is the customer who bought it for dry skin, the customer who … Read more