Lily didn’t want to start a clothing brand for fashion reasons. The idea came from a daily frustration that she couldn’t ignore. While Lily worked full-time in electric vehicle infrastructure, she constantly struggled with pet hair. “I work in electric vehicle infrastructure. Monday to Friday it’s a pleasant eight to five. I have three dogs … Read more
Let’s face it: you didn’t start a business because you have a passion for paperwork (unless you have a passion for it and your business helps people manage their paperwork…). Still, small business management is an essential part of running a business and can have a real impact on your profitability. A study conducted by … Read more
We’ve all been there. It’s Black Friday week and your inbox looks like a war zone. “50% OFF EVERYTHING!” “LAST CHANCE!” “Don’t miss this!” Every brand you’ve ever bought from (and some certainly haven’t) is screaming for your attention at the same time. And what are you doing? Delete, delete, delete. However, this is not … Read more
When running your own business, it is important that you keep accurate financial records. Accounting doesn’t have to be time-consuming, and staying current can save you money, make your business more efficient, and help it grow. Here’s how to make managing your books easier. Get the right accounting system for your business It is important … Read more
AFC Wimbledon is not owned by any investor. It belongs to the fans. This is how the club is run, decision by decision, without support when things get tight. That’s why every pound at Wimbledon has to work harder: for the football club, for its charity AFC Wimbledon Foundation and for the women’s team, which … Read more
This interview has been edited for length and clarity. Leila Hormozi doesn’t talk about her past to shock people. She talks about it because she thinks that’s what it’s about. The co-founder of Acquisition.com has spoken openly about the six arrests, addiction and the moment she stood in front of a mirror and decided she … Read more
Most email programs are based on one question: How do we get more people to buy? That’s not a bad question. But it is incomplete. The brands that build lasting businesses don’t just convert subscribers into customers. They transform customers into people who feel connected to something. People who recommend the brand without being asked. … Read more
You send emails to thousands of people who all look the same in your ESP. Same list. Same segments. The same campaigns go out to anyone who has purchased a moisturizer in the last 90 days. And yet, somewhere in that list, there is the customer who bought it for dry skin, the customer who … Read more
You love your job, but part of you longs to be your own boss—when you have a business that you call your own. You are looking for a part-time job. This will of course be additional work. It could take up the free time you have in the evenings and weekends. But you’re willing to … Read more
Selling a physical product and selling a course are fundamentally different problems. When it comes to a physical product, the thing speaks for itself. Someone can hold it, feel it, and decide if it’s worth what they paid. The email’s job is to direct them to the product page and have the product close. With … Read more